The building’s external form and internal organization are a deliberate reaction to its immediate context. Situated along the curving expanse of the Hillsborough River at the center of the city, the Tampa Tower is composed of an architectural language and materiality familiar throughout the city, yet its form remains distinct. Rising to a height of 185m, the TampaTower rotates to provide all residence with a desired northern orientation. The fanning floor plates, allow for the seemingly impossible: a building which gets bigger as it rises.Rotating back to the North, the tower is able to gain additional area as it cantilevers over its very own base. This asymmetrical form simultaneously provides views of both the Hillsborough River and Tampa Bay, whilst prizing ideal unit orientation.